Category Archives: Reestore

Design of the Day – Meet Annie the chair, previous occupation – A shopping trolley

Today’s Design of the Day is one which will make you smile and think “what a crazy idea yet so perfect!”. Contemporary Eco design studio Reestore takes random objects like aeroplane wings, wheel barrows and shopping trolleys, then turns them into beautifully stylish pieces of furniture – another fantastic approach to sustainable interiors.

Designer and Managing Director of  Reestore, Max McMurdo, first made head way with his products when he pitched to the terrifying Dragon’s Den panel in series 5 of the show. He managed to impress the fierce Deborah Meaden and business genius Theo Paphitis, who invested in the company.

I’ve chosen Max’s “Annie” chair which in a previous life was a shopping trolley. It’s just fascinating how this symbol of the scrap yard can be totally transformed in to a perfectly functional chair. It takes 4 – 6 weeks to be delivered and will set you back £550.

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