As the economy seems to falling back into decline and markets all over the world severely suffering, there is one sector which is lucky enough to have been given a recession-free pass. The technology industry is growing at a fast rate especially in parts of Asia and one brand, Panasonic has taken this opportunity to expand its “techi savvy” product range and sprinkle the UK with a bit of Japanese living star dust.
Based at the bustling Pinewood Studios in London, the Panasonic Experience Studio was set up 8 weeks ago to give businesses and people the chance to sample their latest range of retail screens, 3D televisions, interactive plasma’s and 2012 Olympics range.
The National Design Academy tutor team, Directors, NDA Private Clients Manager and of course myself (not wanting to miss out on anything exciting) made the trip to Panasonic’s studio to see first hand what all the fuss was about and how this latest technology would be stitched into the Interior Design industry.
As we made our way up to the studio, my camera was out and ready to get snappy happy and the group were becoming extremely excited to see what was in store. As soon as we stepped into the hallway before entering the studio, gasps and oooo’s were exhaled and a rush of bodies proceeded to the corner.
A brilliant sales tool on Panasonic’s part, they had cleverly placed a tall interactive screen in the corner of the room (above) that allowed a person to manoeuvre and manipulate what showed on screen – it reminded me of something from CSI Miami! In fact, this screen is similar to those which will be distributed around London during the 2012 Olympic games as information guides. Everyone was hooked by this point.
We were then ushered into the main studio which was nearly pitch black, except for spots of bright flickering screens lining the edges of the room. I was rather impressed with the trio of towering screens lacing the back wall, with what appeared to be the angels from the Lynx adverts trying to smash their way out of the screens.
The group were shown an rather impressive 103 inch plasma screen, fully interactive and used by Sky Sports presenters in the studio. This big boy has up to 6 points of contact, can use live feeds and uses infrared technology to follow contact, which means you don’t even have to touch the screen to use it! For roughly £50,000 smackers you could have one of these all to yourself!